Choosing the right keywords for your website is important for a few reasons, but the main one is traffic.  Without the right keywords, people may never find your site even if it has the exact information they are looking for.  Keywords play a part in the way your site is ranked on search engines so you’ll want to make sure you are using the right keywords to get those rankings up and bring those visitors in.

Here are a few tips to consider when trying to choose the right keywords for your website.

1.  Using a tool such as WordTracker.com will help you to determine what keywords people are actually searching for, how stiff your competition might be for certain keyword phrases and can even reveal hidden gems that you may not have thought about originally.

2.  Just because a term is searched frequently doesn’t mean you should always focus on that keyword.  If you have lots of competition for a really hot keyword phrase, the likelihood of you making it to the top of the ranks in the search engines drops dramatically.  Think about who your competing with and possibly search for a better, less searched phrase to help target in on your market even better.

3. Include variations of your keyword phrases in more than one way on your site. Don’t overdo it by stuffing your site with keywords.  People want quality content and if you have an article on your site that has your keyword phrase in it everyother sentence they won’t stick around and what good is traffic if it leaves and never comes back?

These are just some basic tips to help you get started on the right foot.  You can find tons of information on choosing the right keywords as well as tips for using them correctly on your site by doing a simple search online.